Do you want to make your websites understandable and easy to navigate, and the one that is difficult to forget? Obviously, your answer will be yes. Then, you must have a look on, what can make it so? Mobile version of your website may be different. So, if you really want to make your visitors browse, stay and buy from your website, the user interface is the thing that can make the difference. In this post, we will shed light on all the importance of user interface and that how a user can get benefit from it, in real manners.

Check out these 07 things, that may be the hindrance to the profitability of your mobile website and that shows you need optimization from an expert:

  1. Miniaturization vs Mobilization:

A narrow view of webmasters of making the website components smaller is the thing that must be taken into consideration for the better optimization. For mobile devices, it is not wise to make smaller graphics. Don’t be fool by the new trend of miniaturization. This is not good for the mobile devices.

Build mobile platforms by using the latest technology including HTML5, XHTML, and CSS3. That is called mobilization, in which your user will not have a friendly environment, but with the best user habits and preferences, you will also enjoy the benefits of a mobile-friendly website. Mobilization is meant for building a mobile website but remember the first step towards mobilization is choosing the best between the adaptive website and responsive website.

  1. Choose the Platform UX:

Research has been done by the companies like Apple and Google, for building user-friendly interfaces. The study has been made to see how people use mobile devices and what their expectations are. And, then recommended making such software that can be easily swiped, to where the user wants to go.

For the better optimizations, learn and follow those conventions to make it easy for the user to navigate and use the app. Build your unique app accordingly, and stick it to the basic things.

  1. Technical Limitation:

Your mobile app must be incorporated into the basic mobile device users. Don’t limit your reach by integrating it with advanced hardware. Develop your mobile app in such a way that it could not drain the battery of device or take a large disk space. It may destroy the UX of mobile. So, set guidelines and test your app on different devices, once you did it. Improvement is always considered to be good.

  1. Small Screen Considerations:

Nobody has the time or patience to read lengthy content on your website. So, if you want to make your website optimization goo, you must play strategically. Place only such content that brings call-to-action to the user. Also, position it effectively. The best way is to place it in such a position that is easily accessible and in a bright color. To the next, CTA should be placed in a manner that a user can easily operate with a single hand.

      5. Finger Friendly Design:

After placing the CTA at right position, there is a turn of planning about the mobile UI for other buttons. The smallest button on the screen is a touch target and can become the hindrance in the navigation process. Plus, it demands the user attention and efforts that are not going to be in your favor. Moreover, if you are dealing with some e-commerce application or website, you must slow down the buying process.

Experts suggest that target button must be 45 to 57 pixels so that user can comfortably fit his finger. Plus, this will allow him to see where they are clicking. The best web design must be invisible as according to the design experts. These are small but are the great user experience designs that may result in the positive feedback of users.

  1. Intuitive Navigation:

As there is no mouse. You must have easy, clear and intuitive navigation so that your users forgot about the mouse. To make things better, look for these things:

  • The menu must be replaced by a button and must be open as a vertical list on the device
  • Reduce the level of navigation, also prioritize the number of categories
  • Use consistent and clear buttons across the site for navigation
  • Include a footer that can connect to the home page along with some service pages
  • Include social sharing buttons
  • Shopping cart and the search options must be easily accessible on every page


  1. Track and Analyze Visitor Behavior

And the last thing is to keep analyzing user’s behavior. If you see your user like the high bounce rate on the device, immediately contact your website design team for checking the errors of UI. You must be stay informed about the behavior of your visitors. For this, below are some important parameters that can give you path:

  • Overall bounce and exit rate.
  • Repeat visits.
  • The bounce rate of every page for various devices.
  • Browsers and devices used.
  • The number of pages browsed.
  • Exit rate of every page for various devices.


User experience greatly contributes to the sales and the conversions of the website. It is pretty sure that UX concepts could not be avoided for getting mobile profits effectively. Side by side, a deep analysis of visitor’s behavior and traffic is mandatory from the multiple devices.