Smartphones and availability of internet have transformed the face of doing everyday communication and business. Both consumers and service providers across the globe are using these devices. Customers are using them because it shows up everything on their fingertips whereas businesses are utilizing this platform to stay in touch with customers and prospects on the go. They started developing a mobile website and extend to responsive design and app development.
Market surveys made on consumer attitude have shown a significant difference between the conversion rates of mobile devices and desktop computers. It has been observed that 80% of prospects use mobile devices to interact with their vendors. Crafting a successful mobile strategy is mandatory for maximizing business benefits and visibility across mobile platform, crafting a right plan is compulsory.
What is a mobile strategy?
In simple words, a mobile strategy is an approach business owners are using to reach customers via mobile devices. It involves moving the desktop interface to mobile and handheld devices to facilitate customers and prospects using their mobiles to interact with brands. Whether it about developing a responsive website or an app, sensibly designed mobile strategy helps enterprises to map business goals. In fact, it gives them a clear roadmap to obtain desirable outcomes.
How to develop a mobile strategy?
If you want to adopt mobile technologies successfully, you will need to develop a mobile strategy to meet your business requirements. A thoughtfully created plan confirms high adoption across the target audience. Here I am sharing few important steps businesses should follow to come up with a robust strategy.
Outline critical business need
Applications are made to support a particular business function. It’s impossible to do it successfully unless you understand why your organization needs it. Don’t forget to include users and their requirements if you desire positive outcomes. Also, decide a suitable app model to ensure technology utilization.
Recognize target audience
Who you want to use this app? Users may have different expectations according to their experience, age and gender. Consider these factors to come up with a solution, which is capable of executing their requirements and expectations. Don’t make a mistake to please everyone to protect you from failure. Refine your audience and observe their preferences for products and functionalities they want to access on mobile. In case you are making for employees, ask them, which issue they want to resolve with an app.
Setup user access
Once you have decided the kind of app you are developing; next step is to select an operating system or development platform. The operating system is a mandatory requirement. It allows implementation of functionalities to fulfil user expectations. Initially, Blackberry was the preferred OS for corporate apps. Nowadays, Android and iOS platforms are ruling across the world for all kinds of applications.
Pay attention to user experience
Regardless of the functionality, you want to provide via an app, ensure to create a simple and intuitive user interface. Avoid cluttering it with too many features and functionalities. Hire a good UX designer, if you want a clean and to the point design with simple navigation. Reduce the total number of clicks and swipes to complete actions.
Endnote: These are few steps you must follow to develop an effective mobile strategy for app development. To avoid disappointments, first, create a prototype and test it with an existing audience and record their feedback for further improvement.