WordPress.com hosted blogs are correctly optimized for search engine platforms. However, the platform has a few limitations, and these can affect any attempts to improve SEO. For instance, third-party plug-ins cannot be uploaded; you cannot have Meta tags with your posts, or change the permalink structure of your blog. However, there are other elements of SEO which can still be added to blogs hosted by WordPress, and these features deal mostly with the most critical part of your blog: the content. In this article, you will learn about such SEO elements which you too can add to your WordPress blog.
Quality of Content:
You must write clearly, be concise and provide posts which are keyword-rich. When you are writing your post, try to think which are the words which someone is likely to use the search engine to find the content you are writing on, and then you should use these words in your post. You should put the main keywords of the post a few more times in the post than the other words. Continue reading to know more about the visual guide to keyword targeting and on page SEO.
You should put H1 and H2 type tags with your post’s subheadings. Just click on the “Show/Hide Kitchen Sink” tab beside the menu bar by the post editor, and you will see a menu towards the left of the menu bar where default activates “Paragraph.” You should unselect “Paragraph” and select either “Heading 1” or the “Heading 2.” It will make the subheading’s text enlarges. Search engines take keywords within the H1 or H2 tags to be of great importance hence put keywords that are relevant to the post’s topic in the subheading.
Optimize your Images:
You must optimize the images you put on your blog posts because image optimization is necessary as a lot of internet traffic is generated from image searches. In WordPress, when you upload image files, you will get boxes to put the image’s title, captions, description and alt text. Alt text is critical, and you must fill it for good SEO. Also, upload the image files with proper file names as these get on the URL of the image. Hence this practice is quite SEO friendly. So when people are looking for images of anything your posts will get highlighted, and that will result in making people visiting your page.
Tag all your posts with some words or phrases:
You can put these words inside the “Tags” option which you will see during the post editing process. WordPress categorizes and catalogs every post tags in a worldwide tag list which anyone can access on the home page of WordPress. Thus this global list of tags can help new readers find your posts out. This simple technique will help in exposing you to a much wider audience.
Let search engines locate your blog:
In the dashboard screen of your WordPress, click on “Settings,” then select “Privacy” and then under the options, you will tick the option “Allow search engines” button and then save the changes. It will enable other readers to find and access your blog from the search engines itself.
Be social media friendly:
You have to let your readers share your posts on social media platforms. Click on the “Sharing” button under “Settings” on your dashboard in the WordPress page. Then scroll down towards the heading “Share Button” and then put those icons of the services you would likely use from the section “Available Services” into the section “Enabled Services” and then save the changes. It will allow your posts to go viral on social media. Consequently, it will get more exposure and more people will learn about page and your services.
Use URLs that are SEO friendly:
In WordPress, you can acquire easy and neat URLs which will be good for search engines. Just go to your dashboard, then click “Settings,” then click “Permalink.” Choose a permalink structure which looks readable and is hence more SEO friendly. It is quite easy to come across such clean URLs that usually search engines prefer. The lesser depths you put in your URL, the better it is. Try to choose a structure that allows you to set your keywords in the URL.
SEO is necessary for every website, business or personal because without it is difficult to generate internet traffic. In WordPress generated sites, your On-Page SEO process is relatively easy. For Off-page optimization link building should be your primary strategy. Thus WordPress pages will be easy for SEO, and you should start creating a page at the earliest. You can start with the DIY optimizations that you learned in this article and later on the go for more professional SEO.
Derek Iwasiuk has written several blogs on SEO. In this post, he has mentioned about various ways to which one can add and enhance the SEO elements of WordPress hosted blogs. In this post, he has given a brief about the visual guide to keyword targeting and on page SEO.