Do you have a home-based business, and want to know how to generate more leads online?

A robust lead generation strategy will help you build your internet marketing business, but you’ve got to identify your target market and company goals before you get started.

When that’s done, you can begin testing different methods and find the ones that are best for you.

Why is it so important to generate leads online?

When you’re shopping at your favorite mall store, what does the cashier ask before they allow you walk away? “What’s your email address?”

In some places, you can’t even pay before you enter your email address into the processor – or decline to. Either way… you’re not getting out of there without someone asking for your information.

This is because no business can make money without a list. Every business needs a customer base, or at least a pool of prospects, to survive. And it’s the same for your internet marketing business.

How do you build a list?

There are many ways to build a list, but you need these two important things as you build your internet marketing business:

  1. A lead capture page – to collect email addresses.
  2. An email auto responder – to communicate with your list.

Your lead capture page and auto responder will work together to help you build your list. As your collect leads online (email addresses), they’ll be organized in your auto responder. Once there, you can email your entire list simultaneously.

The next step is increasing exposure for your internet marketing business. Here are a few simple ways to do that…

Generate Leads Online Using a Blog

As you work toward getting more leads online, you need a place for your business to “live” on the internet. The best place to set up shop is a blog. As your internet marketing business grows, people need to know where to find you.

A blog allows you to tell the world about your business, and also, provide training, tips, and best practices for your growing organization. Word Press offers more flexibility than just about any blogging platforms available.

Using Word Press, you can choose from many different themes and plug-in, so your blog will look and operate exactly the way you want it to.

Uncover Leads Online Using Social Media

To build your internet marketing business, you need traffic… and lots of it. Social media channels like Facebook, Twitter, LinkedIn, Pinterest, and Instagram have traffic “to go”, and the possibilities are limitless for leveraging these sites to generate MLM leads online. Facebook offers ways to pinpoint the people that are most likely to respond to your offers.

LinkedIn also allows you to find leads based on interest groups. Pinterest and Instagram are good for getting the attention of your target market using graphics. And with Twitter, hashtags (#) give you the ability to find the people you’re looking for.

Use Google Hangouts to Generate Leads Online

Internet marketers used to have to pay for webinar platforms, or use free ones that had distracting sidebar ads.

Google Hangouts has changed all that because it’s free, and promoting your webinar events couldn’t be simpler if you use Google+.

The added bonus here is that the recording stays on YouTube will generate leads for your internet marketing business while you sleep! Just put the link to your lead capture page in the description field, and anyone who finds your video can opt in on the spot.

Try these different strategies for generating leads online, as you do, you’ll discover which ones work best for your business. You should find at least three techniques that work well for you, but be careful not to use any one method too much.

Doing so will limit your exposure and may even keep segments of your target market from seeing you. Stay consistent, and before you know it, you’ll have more than enough leads to build a successful internet marketing business.

Joe Brown is an experienced digital marketer with a vast knowledge in related domains such as SEO, SMO, PPC, Google Analytics, and Content Marketing among others.

Headed by Joe Brown, the team at Digital Junkies have been handpicked for their passion for digital marketing and their specific expertise in a range of important areas.