Social media is a marketing channel for businesses. The question, “why should a business use social media platforms?”, is now replaced with, “how our business can grow reach with social media marketing?”.
As a social media user, this point is very effective for us. The thing which does not make us excited is that how many businesses are trying to be on social media without any documented strategy. In this post, you will know the 7 steps that your business must use to create an impressive social media marketing strategy.
1: Review Your Current Social Existence
Before you make a strategy about where you are ruled, take a quick look at where you are. A few areas which you have to consider when you audit your business’s social media presence are:
- On Which social networks you are currently active
- Your networks are optimized or not
- Networks which are currently bringing the most value to you
- How your profile is compared to your competitor’s profile
2: Document Who Your Ideal Customer Is
You will have to get as particular as possible with this part. For example, if you recognize your targeted market as ‘parents’ it is alright. Though, if you recognize your ideal customer as a parent that lives in the United Kingdom, is between 25 and 40 years of age, earns over $60,000, primarily uses Facebook and has an interest in indoor activities, you have more success.
Even the best marketers also fail if they target the wrong audience. The following points are to help you to come up with a highly focused buyer persona:
- Job Title
- Pain Points (that your business can solve)
- Most Used Social Network
3: Make a Social Media Target Statement
Your social media target statement will drive your future activities, so make sure you put some ideas into it. This statement will help you, make it clear about what you are planning to use your social media presence for and should replicate your brand identity. Always keep in mind your ideal customer when trying to create statement for social media.
4: Identify Key Success Metrics
How will you identify if your Social media marketing efforts are successful? We are not just saying to gain followers, we are saying to make money. After all, it is hard to justify spending time or money on that thing which is not improving the bottom line.
A few metrics to consider measuring are:
- Time Spent on Website
- Conversion Rate
- Total Shares
- Brand Mentions
5: Create Engaging Content
Many businesses directly jump to this step, which is not right. Positively, this post made it clear that there are several steps that you must take before start making engaging content to share on your social media channels.
Now let’s discuss the interesting part, posting on social media. You know who your Ideal customers are and by using that information you can create your social media target statement. Prepared with this information, it is easy for you to create content. So exactly, what is the kind of content that should be considered? Here are some examples of content you should create:
- Blog Posts
- Company News
Make sure your focus only on forms of content that align with your target statement, as well as your ability set. Content is the thing which fuels social media, so it is essential that you consider high quality, engaging content as top priority.
We strongly recommend that you make a content calendar that outlines how frequently you are going to post on each network, the topics you will share and when you will share them.
6: Invest In a Social Media Management Tool
Many marketers have a secret, that they use tools to boost their productivity. Maybe it is not a secret, but without tools, marketers would face continuous burnout. When it comes to social media with a social media management tool, it permits you to scale your efforts with comfort.
The main benefit of a social media management tool is the ability to schedule posts. Make sure that post which you scheduled in your social media management tool also aligns with your content calendar.
7: Track, Optimize, Analyze
This is an important step when it comes to achieving success on social media. Even the best social media marketers trust ‘trial and error’. Maybe it seems basic, but analyzing the data, tracking your results and then making tweaks to optimize them is crucial.
Every last step should be re-evaluated after you have examined the result of your marketing efforts. It is a continuous work for progress that will change when necessary. So get out there, build a strategy and start optimizing as you remain to grow and learn more about your business and your audience.